I f your growth strategy depends entirely on paid acquisition, you are building on sand. Ad costs have risen sharply, attribution has become murkier since iOS changes, and competition for attention has never been fiercer. Yet most brands still pour the majority of their budget into finding new customers — while ignoring the gold sitting in their existing database. A robust customer retention strategy, powered by email marketing and smart CRM journeys, can transform your revenue picture...

Welcome back to the third edition of The (Co)Lab Marketing Lab . For Experiment 03, we’re changing this approach and focusing on what (Co)Lab would do for Olivia Attwood's new podcast This is Olivia's House . When you have a personality-led brand and a podcast like This is Olivia's House, attention isn’t the problem. Conversion is. Olivia already has: A highly engaged social audience Strong guest pull Viral soundbites A recognisable brand But social reach ≠ owned audience. If we were brought...

Welcome back to the second edition of The (Co)Lab Marketing Lab . For Experiment 02, we’re taking a look at Yappy’s recent seasonal campaign announcing that spring is on its way — complete with bright imagery, hot-weather positioning and product recommendations to match. Yappy is a UK-based personalised pet brand specialising in custom dog gifts and accessories — from name-print bandanas to personalised bags and pet-themed products designed for proud dog parents. Their positioning blends:...